Case study: Expansion on the european market
Background information
Our Client is a global manufacturer of capital equipment for the industrial sector. With offices and manufacturing facilities in North/South American, Middle East and APAC regions. It was obvious for our customer that Europe was going to be the next challenging market to enter. They operate in a highly competitive environment against major long standing global players and where attracting and recruitment the best from a skill-shortage market can be very challenging.
The challenge
Prior to the commencement of our European Recruitment Campaign, our team invested the necessary time with the team members at head office, we listened and understood the goals of the stakeholders, had a complete visit of the factories, learned about their equipment with the support from their technical and R&D teams to fully understand their USP’s and convey those to potential candidates. This part of the challenge was to be able to have a complete understanding of the culture of the business and what is going to make this company successful in a competitive and well-established market.
We were tasked to assist the organisation to break into the European market by first recruitment the President and his 1st line senior management team and then assisted the regional teams to, source, evaluate and recruit their own staff across Europe. Some of the roles were geographically dispersed. Phase one of the recruitment plans was to recruit 45 FTE’s across 12 countries within the first 12 months.
The solution
We implemented a recruitment plan, taking into account a thorough understanding of the client’s goals combined with our expertise in recruitment to provide a best-in-class recruitment solution to source high level candidates within the market. Our team was fully responsible for assessing the fit, knowledge, abilities, motivation, and growing the talent pools. We then embark on a journey with our customer assessing the quality of the hires, the fit with our customer’s culture to finally recruit the best candidate in the market.
In terms of reporting, we created weekly tailored made processes allowing the team to always be up to date with every single search.
The outcome
At the start of the campaign, the scope of service included only phase one of the recruitment campaign. However, based on early successes, and after only eight months, the contract was extended to recruit over 70 FTE’s. Our client was also able to reduce the number of external suppliers down to one and we now source all hires for their business and other subsidiaries within the group.
We created a real partnership with the HR team, becoming an extension team within HR allowing them to focus on their core responsibilities without the burden of sourcing and recruiting. On our side, we sourced and qualify in advance potential candidates for upcoming open positions allowing us to fill the positions with the best talent in the market, faster and without compromising on the quality of our service.
